The Power of Consumers to Drive Social Change – CCSR2011

At the Community and Corporate Social Responsibility Conference held in Ottawa earlier this month, I along with Pamela Divinsky from the Divinsky Group, and Stephanie Michele from Social Bling, led a session on how multi-levelled collaboration can drive social change.  We picked a very complex social issue – Poverty – and charged participants to think of solutions to the various causes and effects of poverty.  The idea was to generate a shared value experience by looking at poverty through a cause and effect lens.  By having multiple stakeholders look at the issue – government, private sector and individuals – we could, in essence, develop marketable strategies that could be implemented.

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